Amazon has written down what it thinks of you, and you are allowed to read it

A shopper posted hers this week. Among the notes Amazon had filed about her was the observation that she has flat buttocks, apparently worked out from a pair of leggings. The screenshot travelled, and a lot of people spent that evening finding out what their own page said.

Amazon added About You in May 2026, and the intention was transparency rather than embarrassment. It gathers what the recommendation engine has inferred about you from purchase history, searches, product reviews, saved Lists and anything you have asked Alexa to buy, then sorts it into headings like Home and Family, Interests and Hobbies, Brands and Product Preferences. Most of it is dull. Some of it is wrong. A little of it is uncomfortably close.

Finding it takes a minute. On the website, hover over your name above Account and Lists, choose Account, then Ordering and shopping preferences, then Your Shopping preferences, and scroll to Manage your information. In the app it is You, then Account, Account Settings, Shopping preferences, About You. Individual entries can be deleted, which changes what you get recommended, though Amazon has not said whether that erases the underlying record or simply stops showing it to you. There is no switch that turns the whole thing off.

Go and look anyway. Knowing what a company has concluded about you is the only way to make a sensible decision about how much more to give it. Tendvane's privacy and accounts check does the same kind of audit closer to home, on the settings your own PC has quietly been collecting under.